„I believe more in Nike than in God. That’s why I’m in advertising.“
My Origin Story
I became a copywriter when I realized I believe more in Nike than in God. And before I became a copywriter, I was a martial artist using the power of Nike ads and their taglines as mantras to push myself to the edge (thank you for everything, Kobe).
So, and here is the crazy thing about it. The power of a brand brought me to 5 World Wushu Championships – if you don’t know what Wushu is: It’s that crazy Chinese martial arts where people jump and twist and seem to fight the air.
Nowadays I ask myself, can I impact people’s lives with ads, too? I guess only time can tell. And maybe KPI’s and creative awards. Meanwhile I'll get more inspiration from anime, manga, games, movies and sports. Want to know the details? Then hit me up.
Agencies CV
Ogilvy, Zürich
Senior Copywriter, January 2022 - currently
Copywriter, September 2021 - December 2021
Clients: Burger King, SportX, Ford, Fien Construction Company
Jung von Matt LIMMAT, Zürich
Copywriter, January 2020 - August 2021
Junior Copywriter, February 2019 - December 2019
Clients: Zalando, Emmi (Gerber, Kaltbach, Luzerner, Jogurt Pur), Migros, Zürcher Kantonalbank, Boston Consulting Group
Serviceplan, Hamburg & Zürich
Junior Copywriter, October 2017 - January 2019
Clients: Becks, Continental Tires, MINI, BMW Motorrad, ABB, Sea Shepherd, Lolipop Shop
Grabarz&Partner, Hamburg
Copywriter intern, April 2017 - September 2017
Clients: Porsche
Pahnke Markenmacherei, Hamburg
Copywriter intern, October 2016 - March 2017
Clients: Merci, Nimm2, Toffifee, Meica, Crunchips
Education
Bachelor of Arts in Media & Communication
University of Zürich
Graduated Copywriter
Hamburg School of Ideas (Texterschmiede)