Burger King Kung Fu School
for BURGER KING

When Burger King asked for an activation for their Kung Fu Panda 4 collaboration my wildest martial arts dreams came true! To create buzz and conquer the hearts of families, we brought free Kung Fu (Wushu) lessons to selected Burger King restaurants – with an integrated campaign and Sami Ben Mahmoud as head coach. Luckily my former team member and double European champion was just the man for fully booked courses and my personal highlight: a promotion film that was an homage to Jackie Chan’s “Snake In The Eagles Shadow”.

My role: Concept, copy, co-choreographer
Art direction, concept: Gabriel Schuster
Creative direction: Bruce Roberts
Project management: Lisa Kraan
Production: Sui Thin Ip, 44 VISUAL
Head Coach: Sami Ben Mahmoud, WU Academy of Martial Arts