Baschi VS Petrol Heads for FORD

To promote electric driving, we were briefed to bring in Swiss musician Baschi and his brand-new Ford Mustang Mach-E GT. Since Baschi has quite a loose mouth, we decided to make use of it and pair him with three hardcore petrol heads – his challenge was to convince them that electric cars are not as shitty as they think. The result: more consensus than expected. Fun fact: We did pass the legendary “Fressbalken” when we shot the main content piece and Baschi really did turn some heads (sadly we don’t it on tape). Maybe it was his VIP status, maybe it was the car…who knows…

My role: Concept, copy
Art direction, concept: Gabriel Schuster
Creative direction: Bruce Roberts
Motion design: Dany Boletas, Konrad Dirksen
Production: Farbfilm
Director: Max Carlo Kohal
DoP: Jonas Steinbacher
Edit: Nicolas Bechtel
Grading: Simon Hardegger
Producer: Yannik Zollinger, Flo Brunner